The right planner will refer to client retention or new business leads before talking about theming or decor.
The answer should be that they will send out a post-event survey, track retention, and measure ROI. A “great guest experience” is not enough.
Your planner must be
It is important that your planner is knowledgeable about your specific industry and what kind of event will have the most impact.
Get a full understanding of how their payment model works. Is it a flat fee? Is it percentage-based?
Ask whether the person you are talking to will be planning the event and doing day-of operations or if they have a team. Make sure you will work well with the primary point of contact.
A good planner will have pre-existing relationships with vendors and venues. They should be able to easily guide you in signing contracts and paying vendors.
This is an extremely important question to ask your planner. If they do not create a unique plan for your event beforehand, you should not work with them.
This is extremely important for corporate events. You should not work with a planner who does not communicate what the business impact of your event should be.
This sets a standard of accountability between you and your client to communicate often. It helps prevent things from slipping through the cracks.
In their answer, look for substance. Do they actually understand what you want out of your event? Can they communicate how they will deliver it?
These are the questions to ask an event planner before committing to work with them. At Westhaven, we are prepared and eager to answer each of these questions and any more that you have. Our foundation is built on ROI, strategy, and beautiful execution.
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Westhaven Events is a luxury event planning and production firm creating refined corporate experiences for organizations in Orange County, CA and beyond.
